Marymount University
Undergraduate Catalog 2012-13
COM 302 Public Relations Techniques
Focuses on the applications of public relations theory and principles. Students learn the requirements of different media such as newspapers, magazines, radio, television, and cable. They develop basic writing skills in preparing news releases for newspapers, magazines, and newsletters as part of publicity and promotion campaigns, as well as strategic planning and audience identification. Prerequisite: COM 206. (3)
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