Marymount University
Graduate Catalog 2012-13
MKT 525 Strategic Marketing Management
Identifies and analyzes marketing problems in business and public institutions. Weighs the effects of environment, competition, society, the economy, and the media on marketing objectives and strategies. Emphasizes the total marketing package, including market segmentation, promotion, advertising, pricing, packaging, and distribution. See department chair for course offering schedule. Prerequisite: MBA 514, MBA 522, and MBA 518 or MBA 520. (3)
Catalog Contents
Academic Information and Policies
Dual Academic Programs or Degrees
Students Called to Military Duty
Catalog Links