Marymount University
Graduate Catalog 2012-13
MKT 590 Digital Marketing
This course incorporates cutting-edge technologies into models for planning and managing contemporary marketing programs in a highly networked global economy. Completing the course will enable students to understand how today’s rapidly advancing technologies are transforming the business landscape in ways that require a significant shift in planning and managing paradigms. Students will learn the latest research and current electronic practices, which contribute to super-informed consumers, increased media channels, and expanding broadband networks. Learning objectives will be achieved through case studies, interactive online sessions, and written exercises related to major course objectives. Prerequisite: MBA 521. (3)
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