Marymount University

Undergraduate Catalog 2013-14

MKT 308 Retailing

An introduction to the retail business: the analysis of large and small retail operations, site location, store layout and design, advertising and display, relation of the store to its intended target market, store organization, and merchandise mathematics. Prerequisite: MKT 301. (3)

Catalog Contents

Undergraduate Catalog 2013-14

General Information

Admission

Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students

Index