Marymount University
Graduate Catalog 2013-14
MBA 521 Marketing Concepts and Practice
A comprehensive study of the concepts and practices of marketing with an in-depth investigation of the interacting marketing systems and activities that deliver goods and services and that create value for existing and new customers. This inquiry involves the application of several disciplines of business management to a decision-oriented marketing process involving considerations of product, price, place, and promotion in a global environment. Prerequisite: MBA 511(3)
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