Marymount University
Graduate Catalog 2013-14
MKT 557 Fundraising
A graduate-level marketing course for students studying Nonprofit Management. The course builds on the topics introduced in MKT 537 with a specific emphasis on the theory and practice of fundraising for nonprofit organizations. This marketing-oriented course borrows heavily from the fields of psychology, law, accounting, and ethics. Prerequisite: MKT 537. (3)
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