Marymount University
Graduate Catalog 2016-17
MKT 537 Marketing Strategies for Associations and Nonprofits
Takes a strategic look at marketing from the perspective of the nonprofit enterprise. Traditional marketing topics such as the marketing mix, consumer behavior, market segmentation, branding, and positioning are addressed within a nonprofit context. Additionally, marketing topics that are nonprofit-specific, such as fundraising, attracting volunteers, and nonprofit media advocacy, are covered. (3)
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