Marymount University

Undergraduate Catalog 2016-17

CMD 206 Introduction to Public Relations

This introductory survey course emphasizes the basic concepts and principles of public relations; the theory and history behind the practice; the uses, tools, methods, and technologies of public relations. Also covered are the general types of public relations practices, including corporate, firm, institutional, nonprofit, government, political, sports, entertainment, and international. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information

Admission

Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students

Index