Marymount University

Undergraduate Catalog 2016-17

CMD 315 Writing for Digital Media

Drawing from the fields of marketing, communication, sociology, and statistics, students learn about the social media tools that are currently shaping our lives and changing how we interact with the world. From Twitter to Facebook, participants learn how to manage these tools, for personal and professional use, as well as how to orchestrate a persuasive social media campaign. Because being effective and persuasive online requires excellent written communication skills, this course requires considerable writing, both on the page and on the screen. Prerequisite: EN 102. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information

Admission

Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students

Index