Marymount University

Undergraduate Catalog 2016-17

CMD 401 Public Relations Case Studies

Examines solutions to public relations problems through an analysis of actual corporate and association cases. Emphasizes successful public relations management and practice through the systematic application of defining, planning and programming, acting and communicating, and evaluating results. Prerequisites: CMD 206 and CMD 302. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information

Admission

Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students

Index