Marymount University
Undergraduate Catalog 2016-17
MKT 301 Principles of Marketing
A study of the system of interacting business activities that deliver goods and services to present and potential customers. Analysis of the problems of planning, research, and logistics that confront the modern marketing manager. Prerequisite: EN 102. (3)
Catalog Contents
School of Business Administration
School of Education and Human Services
Academic Information and Policies
Academic Integrity Policy Summary
Other Credit-Acquisition Opportunities
Post-Baccalaureate Certificate Student Academic Policies
Students Pursuing a Double Major or Dual Degrees
Students Enrolled in Bachelor’s/Master’s Programs
University Requirements and the Liberal Arts Core
Undergraduate Pre-Professional Studies
Consortium of Universities of the Washington Metropolitan Area
Catalog Links