Marymount University

Undergraduate Catalog 2016-17

MKT 305 Sport Marketing

Explores marketing concepts, theories, and practices in the sports industry. Topics include the unique qualities of the sports industry in relation to business and marketing strategy, including product, promotion, pricing, and distribution practices of sport marketing. See department chair for course offering schedule. Prerequisite: MKT 301. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information

Admission

Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students

Index