Marymount University
Undergraduate Catalog 2016-17
MKT 310 Event Planning
An introduction to theoretical and practical foundations of event management and operational activities of special events, including, but not limited to, sporting events, marketing and publicity events, product launches, and fundraising events. Students will become familiar with management techniques and strategies required for successful planning, promotion, implementation, and evaluation of special events. Prerequisite: MKT 301. (3)
Catalog Contents
School of Business Administration
School of Education and Human Services
Academic Information and Policies
Academic Integrity Policy Summary
Other Credit-Acquisition Opportunities
Post-Baccalaureate Certificate Student Academic Policies
Students Pursuing a Double Major or Dual Degrees
Students Enrolled in Bachelor’s/Master’s Programs
University Requirements and the Liberal Arts Core
Undergraduate Pre-Professional Studies
Consortium of Universities of the Washington Metropolitan Area
Catalog Links