Marymount University
Undergraduate Catalog 2016-17
MKT 319 Advertising and Integrated Marketing Communications
An introduction to advertising — its planning, creation, and use. Examines the purposes of advertising in our economy and society and the role of advertising in the marketing plan. Includes familiarization with the media, media planning, and creative execution. Prerequisite: MKT 301. (3)
Catalog Contents
School of Business Administration
School of Education and Human Services
Academic Information and Policies
Academic Integrity Policy Summary
Other Credit-Acquisition Opportunities
Post-Baccalaureate Certificate Student Academic Policies
Students Pursuing a Double Major or Dual Degrees
Students Enrolled in Bachelor’s/Master’s Programs
University Requirements and the Liberal Arts Core
Undergraduate Pre-Professional Studies
Consortium of Universities of the Washington Metropolitan Area
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