Undergraduate Catalog 2016-17
Home > Undergraduate Catalog 2016-17 > Course Descriptions > Marketing Courses > MKT 412 Marketing Research
MKT 412 Marketing Research
Through case study and field assignment, the student is aided in the development of expertise in problem formulation and in primary and secondary data collection techniques such as question making. Prerequisites: MKT 301. (3)
Catalog Contents
School of Business Administration
School of Education and Human Services
Academic Information and Policies
Academic Integrity Policy Summary
Other Credit-Acquisition Opportunities
Post-Baccalaureate Certificate Student Academic Policies
Students Pursuing a Double Major or Dual Degrees
Students Enrolled in Bachelor’s/Master’s Programs
University Requirements and the Liberal Arts Core
Undergraduate Pre-Professional Studies
Consortium of Universities of the Washington Metropolitan Area
Catalog Links