Undergraduate Catalog 2016-17
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MKT 416 Marketing Management
An examination of marketing policy decisions using a case-study approach. Emphasis on the integration of marketing activities and the formulation and execution of marketing strategy within environmental constraints. Prerequisites: MKT 301 and two additional marketing courses. (3)
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School of Business Administration
School of Education and Human Services
Academic Information and Policies
Academic Integrity Policy Summary
Other Credit-Acquisition Opportunities
Post-Baccalaureate Certificate Student Academic Policies
Students Pursuing a Double Major or Dual Degrees
Students Enrolled in Bachelor’s/Master’s Programs
University Requirements and the Liberal Arts Core
Undergraduate Pre-Professional Studies
Consortium of Universities of the Washington Metropolitan Area
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