Marymount University

Undergraduate Catalog 2016-17

MKT 416 Marketing Management

An examination of marketing policy decisions using a case-study approach. Emphasis on the integration of marketing activities and the formulation and execution of marketing strategy within environmental constraints. Prerequisites: MKT 301 and two additional marketing courses. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information

Admission

Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students

Index