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MKT 301 Principles of Marketing (3)
A study of the system of interacting business activities that deliver goods and services to present and potential customers. Analysis of the problems of planning, research, and logistics that confront the modern marketing manager. Prerequisite: EN 102 or MGT 123.
MKT 308 Retailing I (3)
An introduction to the retail business: the analysis of large and small retail operations, site location, store layout and design, advertising and display, relation of the store to its intended target market, store organization, and merchandise mathematics. See department chair for course offering schedule. Prerequisite: EN 102 or MGT 123.
MKT 313 Sales Skills and Strategies (3)
An overview of the sales role as it relates to revenue generation within firms. Topics covered in this course include the sales cycle, the sales process, basic selling skills (such as questioning techniques and objection handling), account management, territory management, compensation planning, and sales force management. Offered spring semester only. Prerequisite: MKT 301. This course contains a significant amount of speech and oral presentations.
MKT 319 Advertising and Integrated Marketing Communications (3)
An introduction to advertising — its planning, creation, and use. Examines the purposes of advertising in our economy and society and the role of advertising in the marketing plan. Includes familiarization with the media, media planning, and creative execution. Offered fall semester only. Prerequisite: MKT 301. This course contains a significant amount of speech and oral presentations.
MKT 360 Consumer Behavior (3)
An analysis of the behavior that consumers display in searching for, purchasing, using, and evaluating products, services, and ideas that they expect will satisfy their needs. Offered spring semester only. Prerequisites: MKT 301 and PSY 101.
MKT 402 Retailing II (3)
An advanced course in retail management, building on skills acquired in MKT 308 and emphasizing use of the case-study method to analyze real problems faced by retail executives. See department chair for course offering schedule. Prerequisite: MKT 308.
MKT 412 Marketing Research (3)
Through case study and field assignment, the student is aided in the development of expertise in problem formulation and in primary and secondary data collection techniques such as question making. Offered spring semester only. Prerequisites: MKT 301 and MSC 300. This course contains a significant component in the use of computers.
MKT 416 Marketing Management (3)
An examination of marketing policy decisions using a case-study approach. Emphasis on the integration of marketing activities and the formulation and execution of marketing strategy within environmental constraints. See department chair for course offering schedule. Prerequisites: MKT 301 and two additional marketing courses. This course contains a significant amount of speech and oral presentations.
MKT 485 International Marketing (3)
Lectures, discussion, and case studies are used to understand international and multinational marketing. Specific topics include the importance of culture, international marketing groups, channel structures, and ethical issues. Offered fall semester only. Prerequisite: MKT 301. This course contains a significant amount of speech and oral presentations.
MKT 510 Advertising and Integrated Marketing Communications (3)
Focuses on advertising and its relation to the development of product, brand, or corporate image; advertising as part of the social, economic, and business environment. Provides experience in marketing communications.
MKT 512 Market Research (3)
Focuses on decisions required by market research executives. Students develop, conduct, and analyze an actual market research survey. Applies the disciplines of economics, statistics, marketing, and management to a decision-oriented marketing environment.
MKT 520 Business-to-Business Buying Behavior and Strategic Selling (3)
Analyzes the types of buying behaviors that organizations use when purchasing goods and services. The course applies this knowledge to the business-to-business sales process. Besides organizational buying behavior, the following topical areas are covered in the course: the sales process (including the sales cycle and basic selling skills); strategic account management in major accounts; and sales management (including account planning, compensation planning, territory planning, territory reviews, sales force motivation, and sales force automation).
MKT 530 Promotional Strategies (3)
Marketing promotion and its application in typical marketing situations. Student is required to demonstrate a conceptual knowledge of marketing promotion including communications theory, advertising, sales promotion, personal selling, and public relations.
MKT 550 Marketing Seminar (3)
Focuses on analytical integration of marketing strategy literature, economic dimensions of marketing analysis, and comprehensive cases. Provides the capstone seminar for Marketing.
MKT 585 Global Marketing (3)
Develops the skills and abilities needed to deal effectively with global marketing issues and problems. The focus is on decision making, not on the basis of speculation, but on the basis of relevant principles and an appropriate conceptual framework. Offered fall semester only.
MKT 589 Marketing High-Technology Products and Services (3)
Dramatic changes in the technology and business environment have fundamental implications for marketing strategies in general, and for marketing high-technology products and services in particular. This course will provide a structure and offer guidelines for the development of marketing programs for high-technology firms.
MKT 590 Internet Marketing (3)
In this course students will learn how they and their employers can use the Internet and related multimedia electronic technologies to market specific products (merchandise and services) and to promote organizational images. Students will learn how marketing on the Internet is being done by businesses of almost every kind to achieve the full range of organizational strategic objectives. Students will come to understand how the Internet allows a 24-hour-a-day marketing presence that can provide an enhanced competitive advantage. Furthermore, students will learn to use a combination of specific technologies and varied techniques to take optimal advantage of the Internet’s potential as an aid to successful strategic marketing. See department chair for course offering schedule.