Marymount University

Undergraduate Catalog 2016-17

CMD 302 Public Relations Writing and Media Techniques

Focuses on the applications of public relations theory, techniques, and principles. Students learn the writing and style requirements of different media, including print, broadcast, web, and social media. They develop writing skills in preparing print and digital news releases, newsletters, and other print and social communication materials as part of publicity and promotion campaigns, as well as strategic planning and audience identification. Prerequisite: EN 102. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information


Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students