Marymount University

Undergraduate Catalog 2016-17

MKT 204 Sustainable Marketing

Examines the history of green marketing from its development in the 1970s to the current ways in which companies use sustainable marketing as part of their branding strategies. Topics covered include understanding socially conscious consumers; environmentally friendly product strategies; greenwashing; social and cause-related marketing campaigns; the role of marketing in social innovation and entrepreneurship; eco-labeling; and fair trade, organic, and environmental certifications. Liberal Arts Core/University Requirements Designation: WI. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information


Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students