Marymount University

Undergraduate Catalog 2016-17

MKT 310 Event Planning

An introduction to theoretical and practical foundations of event management and operational activities of special events, including, but not limited to, sporting events, marketing and publicity events, product launches, and fundraising events. Students will become familiar with management techniques and strategies required for successful planning, promotion, implementation, and evaluation of special events. Prerequisite: MKT 301. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information


Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students