Marymount University

Undergraduate Catalog 2016-17

MKT 319 Advertising and Integrated Marketing Communications

An introduction to advertising — its planning, creation, and use. Examines the purposes of advertising in our economy and society and the role of advertising in the marketing plan. Includes familiarization with the media, media planning, and creative execution. Prerequisite: MKT 301. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information


Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students