Marymount University

Undergraduate Catalog 2016-17

MKT 416 Marketing Management

An examination of marketing policy decisions using a case-study approach. Emphasis on the integration of marketing activities and the formulation and execution of marketing strategy within environmental constraints. Prerequisites: MKT 301 and two additional marketing courses. (3)

Catalog Contents

Undergraduate Catalog 2016-17

General Information


Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students