Marymount University
Undergraduate Catalog 2012-13
COM 401 Public Relations Case Studies
Examines solutions to public relations problems through an analysis of actual corporate and association cases. The focus will emphasize successful public relations management and practice through the systematic application of defining, planning and programming, acting and communicating, and evaluating results. Prerequisites: COM 206, COM 302, and senior status, or permission of instructor. (3)
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