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| MKT 501 | Marketing Analysis (3) Identifies and analyzes marketing problems in business and public institutions. Weighs the effects of environment, competition, society, the economy, and the media on marketing objectives and strategies. Emphasizes the total marketing package, including market segmentation, promotion, advertising, pricing, packaging, and distribution. (Also listed as MBA 524.) |
| MKT 510 | Advertising and Integrated Marketing Communications (3) Focuses on advertising and its relation to the development of product, brand, or corporate image; advertising as part of the social, economic, and business environment. Provides experience in marketing communications. Prerequisite: MKT 501. |
| MKT 512 | Market Research (3) Focuses on decisions required by market research executives. Students develop, conduct, and analyze an actual market research survey. Applies the disciplines of economics, statistics, marketing, and management to a decision-oriented marketing environment. Prerequisites: MSC 501 or equivalent, MKT 501. |
| MKT 520 | Business-to-Business Buying Behavior and Strategic Selling (3) Analyzes the types of buying behaviors that organizations use when purchasing goods and services. The course applies this knowledge to the business-to-business sales process. Besides organizational buying behavior, the following topical areas are covered in the course: the sales process (including the sales cycle and basic selling skills); strategic account management in major accounts; and sales management (including account planning, compensation planning, territory planning, territory reviews, sales force motivation, and sales force automation). Prerequisite: MKT 501. |
| MKT 530 | Promotional Strategies (3) Marketing promotion and its application in typical marketing situations. Student is required to demonstrate a conceptual knowledge of marketing promotion including communications theory, advertising, sales promotion, personal selling, and public relations. Prerequisite: MKT 501. |
| MKT 550 | Marketing Seminar (3) Focuses on analytical integration of marketing strategy literature, economic dimensions of marketing analysis, and comprehensive cases. Provides the capstone seminar for Marketing. Prerequisite: MKT 501. |
| MKT 560 | Marketing to the Federal Government (3) Analysis of decisions required by marketing management in serving the federal government as an organizational market. Focus on the government buying process and the application of the marketing mix by management. Prerequisite: MKT 501. |
| MKT 585 | Global Marketing (3) Develops the skills and abilities needed to deal effectively with global marketing issues and problems. The focus is on decision making, not on the basis of speculation, but on the basis of relevant principles and an appropriate conceptual framework. Prerequisite: MKT 501. |
| MKT 589 | Marketing High Technology Products and Services (3) Dramatic changes in the technology and business environment have fundamental implications for marketing strategies in general, and for marketing high technology products and services in particular. This course will provide a structure and offer guidelines for the development of marketing programs for high technology firms. Prerequisite: MKT 501. |
| MKT 590 | Internet Marketing (3) In this course students will learn how they and their employers can use the Internet and related multimedia electronic technologies to market specific products (merchandise and services) and to promote organizational images. Students will learn how marketing on the Internet is being done by businesses of almost every kind to achieve the full range of organizational strategic objectives. Students will come to understand how the Internet allows a 24-hour-a-day marketing presence that can provide an enhanced competitive advantage. Furthermore, students will learn to use a combination of specific technologies and varied techniques to take optimal advantage of the Internet's potential as an aid to successful strategic marketing. |