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| MKT 301 | Principles of Marketing (3) A study of the system of interacting business activities that deliver goods and services to present and potential customers. Analysis of the problems of planning, research, and logistics that confront the modern marketing manager. |
| MKT 308 | Retailing I (3) An introduction to the retail business: the analysis of large and small retail operations, site location, store layout and design, advertising and display, relation of the store to its intended target market, store organization, and merchandise mathematics. |
| MKT 313 | Sales Skills and Strategies (3) An overview of the sales role as it relates to revenue generation within firms. Topics covered in this course include the sales cycle, the sales process, basic selling skills (such as questioning techniques and objection handling), account management, territory management, compensation planning, and sales force management. Prerequisite: MKT 301. |
| MKT 319 | Advertising and Integrated Marketing Communications (3) An introduction to advertising--its planning, creation, and use. Examines the purposes of advertising in our economy and society and the role of advertising in the marketing plan. Includes familiarization with the media, media planning, and creative execution. Prerequisite: MKT 301. |
| MKT 360 | Consumer Behavior (3) An analysis of the behavior that consumers display in searching for, purchasing, using, and evaluating products, services, and ideas which they expect will satisfy their needs. Prerequisites: MKT 301, PSY 101. |
| MKT 385 | International Marketing (3) Lectures, discussion, and case studies are used to understand international and multinational marketing. Specific topics include the importance of culture, international marketing groups, channel structures, and ethical issues. Prerequisite: MKT 301. |
| MKT 402 | Retailing II (3) An advanced course in retail management, building on skills acquired in MKT 308 and emphasizing use of the case-study method to analyze real problems faced by retail executives. Prerequisite: MKT 308. |
| MKT 412 | Marketing Research (3) Through case study and field assignment, the student is aided in the development of expertise in problem formulation and in primary and secondary data collection techniques such as question making. Prerequisites: MKT 301, MSC 300. |
| MKT 416 | Marketing Management (3) An examination of marketing policy decisions using a case-study approach. Emphasis on the integration of marketing activities and the formulation and execution of marketing strategy within environmental constraints. Prerequisites: MKT 301 and two additional marketing courses. |